"There's a reason to choose it" - for the everyday life of two people. New NO SIGN bags used by Yamakai and Nerea
The things people unconsciously choose reflect their personality.
Prioritize comfort, aesthetic sense, and what is necessary for your current lifestyle.
The person who got NO SIGN's new backpack and tote bag was
Yamakai and Nerea are professional ballet dancers and ballet YouTubers.
Just by having two people hold it, the tool becomes more than just an object.
It becomes a "style" that reflects the person's way of life.
This time, we'll be looking at "Why did they choose this bag?"
We bring you the story behind it.
Yamakai chose:
A new backpack that combines lightness and strength
Practice, shoot, travel.
Someone who is always moving towards the next step.
The material that surprisingly fit Yamakai's back was
It was a new backpack from NO SIGN.
● Lightweight and durable for those who are constantly on the move
It features a minimalist structure typical of NO SIGN, which is lightweight despite using Wagyu leather.
Not only is it light, it also keeps its shape even on days when you're moving around vigorously.
Just like Yamakai, who has been pursuing dance,
Within "strength" there is "delicacy."
That balance is what makes this bag so appealing.
● A backpack that suits Yamakai's "everyday life"
Even on days when you have a simple outfit,
When you wear this backpack, it gives you a more refined look.
This is the moment when the bag reflects its "clean, uncluttered beauty."
● Storage that comfortably fits everything you need
・Practice wear ・Camera ・PC
・Light jacket ・Daily necessities
The carefully designed linear form ensures that the look remains consistent no matter what you put inside.
The cushioned divider for storing your laptop makes it easy to take it out.
"Organized possessions lead to organized thoughts"
This also matches Yamakai's particular preferences.
Nerea chose
A new tote bag that is both high-quality and soft
(Pre-orders are currently being accepted. Delivery is expected around March.)
Nerea, who has been dancing in New York,
A person with strong and resilient beauty.
The one that perfectly matches Nerea's personality is
NO SIGN's new tote bag.
● Beautiful minimalism that doesn't rely on femininity
A linear form with reduced roundness,
The texture of soft Japanese beef leather is layered.
Although the argument is not strong,
It has an elegance that instantly draws the viewer in.
Just because she has it,
The bag also appears to be a part of the gesture.
● A4 size and PC size. Perfect for everyday use.
・Practice wear ・PC, documents ・Shopping ・Transportation to the shooting location
It blends naturally into any scene,
This is because we have focused on making it not just big, but just the right size.
Even if your luggage increases, it will still maintain its shape.
It suits Nerea's dignified appearance very well.
● A tote bag that makes the wearer's movements look beautiful
Lightness, thickness of the handle, and the soft feel of the leather.
Once everything is calculated,
It beautifully captures the way she walks and even the way she suddenly lowers her arms.
The "just right" size is perfect for Nerea.
The reason they chose NO SIGN
Yamakai and Nerea,
Although they seem different, they actually have something in common.
✓ Someone who handles everyday life with care
✓ People who appreciate "essential beauty" that has been stripped away
✓ People who use the same thing for a long time are attractive
For those two,
NO SIGN's "quiet presence" was just right.
The more you use it, the better it gets.
Not too assertive,
It has a beautiful appearance.
"If that's what they chose, then it must be true."
Here's why you can get it with confidence.
Bring quiet beauty to your everyday companion.
The backpack on Yamakai's back.
A tote bag sways in Nerea's hand.
Blending into their lives,
A presence that gently embraces you.
I want to bring that atmosphere into my everyday life.
This is a bag that gives you that feeling.
The products introduced are here↓
▪️Profile
Professional ballet dancer and ballet YouTuber
Yamakai (Yamamoto Kaito)
Born in Shizuoka Prefecture on October 20th, 1995. Started ballet at the age of seven.
After graduating from high school, she moved to the United States and became a professional ballet dancer, playing leading roles on stages across the country.
She started YouTube with the desire to "change the image of Japanese ballet."
He did all the shooting, editing, and composition himself, and continued posting his work for seven and a half years.
With his overwhelming expressive and creative abilities, he has grown into a leading figure on ballet YouTube.
In 2024, he launched "The Ballet Show" with Nerea, leading the way in the new genre of "entertainment ballet."
YouTube: Yamakai TV
Instagram: @yamakai_official
Professional ballet dancer and ballet YouTuber
Nerea
Born October 12, 1997 in the Basque Country, Spain.
She started ballet at the age of three and went to a prestigious school in Madrid at the age of 13.
She then transferred to the Bolshoi Ballet School in Moscow, where she received her diploma at the age of 18.
She has worked as a principal dancer with the Russian National Ballet and several American ballet companies.
He is also an influential educator and communicator, and in 2023 he moved to Japan and launched "The Ballet Show" with Yamakai.
He has starred in all of his subsequent films.
We are working towards a future where ballet is more accessible and can be enjoyed more easily.