Meeting Yamakai, a professional ballet dancer and YouTuber with over 1 billion views

A story of quiet beauty

They first met in January 2024 at the "1st Aladdin The Ballet Show Miyazaki Performance" held in Miyazaki.

It has only been three months since "NO SIGN" was launched.
Furthermore, the following month marks the 100th anniversary of the NY NOW exhibition in New York, so every day is hectic.

Meanwhile, I received a message from a business owner who has been helping me out.

"A top YouTuber will be performing in Miyazaki, a city with no connection to ballet. It will definitely be educational."

I was invited to go to the venue.
That was Yamakai's first performance in Miyazaki.

I can't believe I was able to see such a professional stage production at my local theater.
I sat in the audience feeling surprised and excited, and there I had an unexpected "encounter."

After the performance, we were introduced to Yamakai, a professional ballet dancer, professional ballet YouTuber, and video creator with a global reach.

Although it was only a short time, I was able to discuss various things with him, even though I was nervous.
This connection later became a major turning point for NO SIGN .

After the Miyazaki performance, we started to keep in regular contact,
The decision to collaborate on this shoot came naturally.

Why different worlds resonated

NO SIGN develops products with a travel theme.
Yamakai continues to send messages to the world through ballet.

It seems like a completely different field,
In fact, there was an "aesthetic" that resonated deeply with us.

The theme this time is,

"Just right."

This is a feeling that Yamakai cherishes on a daily basis.
NO SIGN is the brand name

"Essential design without excessive claims"

It is also connected to the idea that

The graceful curves of ballet movements,
Minimalist leather accessories from NO SIGN.

At first glance, this combination seems far away,
When you actually line them up, they blend surprisingly naturally.

"Beauty resides in everyday movements"

This collaboration is not just a fashion project.

Through our products,

"Beauty is born in the casual movements of everyday life"

This message expresses:

Yamakai's flexible aesthetic sense.
NO SIGN's design has a quiet strength.

The leather goods that were born from the intersection of these two
It naturally refines the movements of the person holding it and adds rhythm to their life.

For everyone who values ​​white space and seeks the beauty of movement.
I hope this collaboration will be a gentle companion to you.

Next episode preview

Next time, we will continue with the "Meeting" with Nerea →→

▪️ Professional ballet dancer and professional ballet YouTuber Yamakai

Born in Shizuoka Prefecture on October 20th, 1995. Started ballet at the age of seven.

After graduating from high school, she moved to the United States and became a professional ballet dancer, appearing in leading roles on numerous stages across the country.
He began broadcasting on YouTube with the desire to "change the image of Japanese ballet."

Since then, for seven and a half years, he has continued to post videos, shooting and editing them all by himself, while continuing his work as a dancer.

In 2024, he launched "The Ballet Show" with his partner Nerea.
The first performance was a great success, and the company is leading the way in the new genre of "entertainment ballet."

Currently active as both a dancer and a YouTuber, she is attracting attention as a leading figure in expanding the reach of ballet culture.

YouTube: Yamakai TV

Instagram: @yamakai_official