[OEM Case Study] Solaseed Air Omamori Leather Case
Leather OEM that transforms novelties into "experiences"
Don't let your novelties end up as mere handouts.
Are your company's novelties
just "handed out and forgotten"?
In this article, based on the case study of Solaseed Air,
we introduce how to create "OEMs that leave a lasting memory as an experience."
■ Case Study Overview | Solaseed Air New Year's Sunrise & First Shrine Visit Flight 2025
A special flight planned by Solaseed Air in 2025:
the "New Year's Sunrise & First Shrine Visit Flight."
Click here for the press release ▼
The commemorative gift created for this event was
an amulet leather case by NO SIGN.
✔ Production Details
・Amulet leather case
・Corporate color (green) design
・Consistent production of paper bags and shop cards
This was not just a product, but
an OEM project designed as a brand experience.
■ Why is Leather OEM chosen?
While there are many options for novelties,
the reasons why "leather products" have been chosen in recent years are clear.
1. Long-lasting use (= increased contact frequency)
Instead of being disposable, they are used continuously in daily life.
This means
a continuous increase in touchpoints with the brand.
2. Ensures a sense of luxury and reliability
Leather alone conveys:
・Quality
・Durability
・Reliability
as a material.
3. Easy to imbue with a "story"
As in this case, by combining it with contexts such as:
・Travel
・Prayer for safety
・Memories
it can be elevated into a meaningful product.
■ Design Points for This Project
① Concept Design as an Amulet
A trip isn't over until you get home.
Designed as an "amulet"
to wish for a safe return.
② Reflection of Corporate Colors
Solaseed Air's symbolic green was adopted.
・Leather
・Stitching
・Accessories
All were designed with a sense of unity.
③ Experience Design Including Packaging
・Paper bag
・Shop card
These were all custom-made as well.
Why go to such lengths?
The answer is simple:
Because the experience at the moment of reception becomes valuable.
■ Key Points to Avoid Failure in OEM
Common challenges faced by companies considering OEM:
・Looks cheap
・Doesn't match the brand
・Goes unused
3 Important Perspectives for Resolution
✔ Brand understanding
✔ Usage scenario design
✔ Design for long-lasting use
At NO SIGN,
we design OEM based on these three pillars.
■ Recommended for Companies Like These
・Want to enhance brand value
・Want to create differentiated novelties
・Want to create long-lasting products
・Want to insist on Made-in-Japan leather
■ Frequently Asked Questions (FAQ)
Q. Is small-lot production possible?
A. Yes, it is. We will propose solutions based on your requirements.
Q. Is it okay if the design is not yet decided?
A. We can provide support from the planning stage.
Q. What is the lead time?
A. It varies depending on the content, but we will provide an estimated timeframe.
■ Contact Us for OEM
At NO SIGN,
・Leather OEM
・Novelty production
・Brand collaboration
All are possible.
■ Summary | OEM Creates a "Brand Experience"
The case of Solaseed Air this time was
not just a novelty, but
a project that embodied an experience.
NO SIGN,
・Materials
・Technology
・Philosophy
Based on these three pillars,
continues to create "long-lasting products."
【Related Keywords】
Leather OEM / Novelty OEM / Made in Japan Leather / Commemorative Gift Production / Brand Novelty / Luxury Novelty / Original Leather Products
NO SIGN — Freely, choose.
It all starts with a single piece of leather.
A material you could only encounter in this place.
To choose, is to entrust.
To choose, as your senses dictate.
Gender, age, none are defined.
Only for those who feel it's "good."
Miyazaki Wagyu leather and the skill of Japanese artisans.
Nature nurtures, artisans finish.
NO SIGN — Anytime. Anywhere.
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▶︎ Click here for more details on the Made-in-Japan leather brand NO SIGN
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▶︎ 【OEM Case Study】Solaseed Air Amulet Leather Case
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