天孫降臨の地|宮崎県で誕生した日本製レザーブランド|NO SIGN

The Value of Leather Varies by Its Origin: The Relationship Between Land and Material

When choosing leather products,
many people look at "quality" and "price."

However, in recent years, another value has been gaining attention.

That is
"where it originated."


■ The Value of Materials is Determined by Their "Story"

Even with the same leather,

  • Italian-made
  • French-made
  • Japanese-made

the impression changes just by hearing these terms.

👉 This is not only about quality, but because
we feel the "culture and background."


■ The "Meaning of Place" in Japan

Japan, in particular, has a culture that
finds meaning in places.

  • Ise (sacred)
  • Kyoto (tradition)
  • Izumo (connections)

And

👉 Miyazaki is considered the "land of beginnings."


■ The Special Background of Miyazaki

Miyazaki Prefecture is known in Japanese mythology as the
land where the gods descended from heaven.

This land, where myths remain,

  • is a power spot
  • symbolizes rebirth and new beginnings

and is recognized as such by many people.


■ The "Invisible Value" Residing in Materials

What's important here is not

👉 scientific proof, but
👉 "whether it becomes a reason to choose."